The 2020 Kia Soul hatchback scopes in its target audience by aiming at the fringes.

Outre style, light-up speakers, and a low price speak to periphery shoppers who don’t mind trading style for substance. The Soul’s secret? Its hatchback practicality, fuel-efficient powertrains, and quiet ride are right down Broadway for many buyers.

This year, the Soul is new but retains the characteristics that made it a surprise hit in the U.S.

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We rate the new version at 6.3 out of 10. (Read more about how we rate cars.)

The new Soul is available in LX, X-Line, S, EX, and GT Line trim levels. Kia hasn’t yet said how much each will cost, but base cars will start around $18,500 and top trims will tempt $29,000. The Soul’s sweet spot will be close to $21,000, however.

This year’s Soul is subtly different than the car it replaced. It’s bigger by inches, but the…

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