The new-generation, W223 Mercedes S class recently broke cover and is slated to go on sale in international markets by early next year. India will get the long-wheelbase version in the second half of 2021.

The next generation of the quintessential luxury sedan promises to be the last word in comfort, luxury and safety. But how does the German marque’s most technically advanced model aim to better the expectations of a diverse customer portfolio? To be everything for all types of customers is what the S-class sets out to achieve.

  • Focus on rear-seat comfort for Asian markets.
  • Driver-focused western markets get SWB version.
  • S-class coupé/cabriolet dropped with this generation. 

Who is the typical S-class customer?

While description of a typical S-class customer as ‘affluent’ might be accurate, it certainly isn’t holistic. During a recent interaction, Britta…

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