Breaking: People are fooled by marketing.
This might not be news to anyone following the news, however when it comes to drivers buying new cars with new technology, the misinformation can be fatal for anyone on the road. AAA has joined the chorus of safety agencies and consumer watchdog groups in urging automakers to stop using branding that overstates the capabilities of driver assistance systems.
In a recent study conducted by AAA, drivers were up to ten times more likely to assume a car’s driver assistance features would take over in certain instances to keep the car and its occupants safe based on the name and marketing spin of the system.
The study created two fictitious but familiar names for Level 2 driver assistance systems that contain features such as automatic emergency braking (AEB) and active lane control.
AAA called one system “AutonoDrive” and provided…