How does one begin to describe the significance of the Aston Martin DBX? Yes, it is the first SUV from the iconic brand in its 106-year existence, and when it goes on sale here in the second half of 2020, it will join the ranks of super SUVs like the Lamborghini Urus, Bentley Bentayga and Porsche Cayenne. Yes, the DBX is late to the party but it will unlock a new and broader customer base. The British sportscar-maker hopes to sell more than 4,000 DBXs a year and boost total Aston sales past the magical 10,000 mark. In fact, the DBX is the great white hope charged with reviving Aston Martin’s fortunes. This is the car that could pull Aston out of the abyss into which the company’s share price has fallen by 60 percent – in the midst of a very difficult global car market and the never-ending Brexit imbroglio.

Given the unabated global demand for SUVs and the juicy profits they…

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