- Carmakers says it’s received over 2,000 orders for the DBX
- Believes SUV will account for half its annual sales
- India launch likely in August
Production of the new Aston Martin DBX – the beleaguered firm’s first SUV, which will be vital to its long-term future – has begun at the new St Athan factory in Wales. Deliveries of the new model are due to begin later this month.
Why is the DBX important for Aston Martin?
The DBX has been under development since 2015 and is set to become the most important model the British firm has ever produced. Aston Martin believes that the DBX will account for around half of the company’s total sales in the coming years, broadening Aston’s customer base beyond its core sportscar market.
The DBX will be vital to reviving the fortunes of Aston Martin. The firm’s share price and value have fallen sharply since the company was…