Bridgestone India is working towards increasing its focus on ultra-high performance tyres for high-end passenger vehicles (PVs) in the country. The Indian subsidiary of the Japanese tyre manufacturer is keen to expand its footprint in the segment, despite its limited volume potential compared to the mass market category that registers majority of the sales.
A recent amendment in government regulations has also spurred the company’s efforts to localise high-end products in the country.
- Tyres moved from ‘free’ to ‘restricted’ category, under new import norms have raised new challenges
- Almost 98 percent of Bridgestone tyres sold in India are locally produced
- Bridgestone to expand presence in the high-end tyre segment in India
Import curbs and its impact on the Indian tyre industry
The Ministry of Commerce and Industry, Government of India, amended the…