The Renault F1 team will compete in Formula 1 under the Alpine moniker starting from next year. The news of this rebrand comes shortly after Groupe Renault announced that its performance brand, Alpine, would be headed up by current Renault F1 Team Principal Cyril Abiteboul.
- Company’s hybrid engines will continue to carry ‘Renault E-TECH’ branding
- French national colours of red, white and blue will replace Renault’s current yellow and black livery
- Renault CEO Luca de Meo says the fit of Alpine in the F1 world “will be even better”
Why has Renault decided to rebrand its F1 team as Alpine?
The move is part of a larger restructuring within the Renault Group since Luca de Meo took over as Renault CEO earlier this year. Speaking at a press conference ahead of today’s Italian GP, de Meo said the company will “use F1 as a platform to market a brand that we…