Kia, Toyota, Audi, Hero and Honda Motorcycles and Scooters India (HMSI) have emerged as frontrunners in the passenger vehicle and two-wheeler segments, meeting their dealer partner expectations in post-COVID-19 support. The findings were based on a ‘Dealer Support Satisfaction Study’ conducted by the Federation of Automobile Dealers Association (FADA) in conjunction with advisory firm PremonAsia.

  • Study results show Kia offered best dealer support among mass-market car brands

  • Audi stands above fellow German brands BMW and Mercedes in dealer support

  • Hero and HMSI lead amongst bike manufacturers

Purpose of the study

The survey set out to understand expectations and satisfaction levels of dealers with respect to the support received from the carmakers on different aspects of business operations to mitigate the challenges posed by the COVID-19…

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