General Motors (GM) has unveiled a new logo along with a new marketing campaign as it seeks to rebrand itself as an EV-focused company and create a “world with zero crashes, zero emissions and zero congestion”.
- New logo references GM’s new Ultium EV platform
- New marketing campaign called Everybody In aimed at highlighting company’s shift towards EVs
The American company signalled its new eco focus when it reinvented the Hummer as an electric pick-up truck at the end of last year and pledged to invest $27 billion (Rs 1,978.57 crore) to launch 30 new EVs by 2025. Now it has enshrined this commitment in a new logo.
New GM Logo
While maintaining the GM acronym, the letters are now in lower case to create a “more modern, inclusive feel”. The ‘m’ has also been reshaped to echo the shape of an electric plug, with the blue background lightened to evoke, GM…