General Motors (GM) has unveiled a new logo along with a new marketing campaign as it seeks to rebrand itself as an EV-focused company and create a “world with zero crashes, zero emissions and zero congestion”.

  • New logo references GM’s new Ultium EV platform
  • New marketing campaign called Everybody In aimed at highlighting company’s shift towards EVs

The American company signalled its new eco focus when it reinvented the Hummer as an electric pick-up truck at the end of last year and pledged to invest $27 billion (Rs 1,978.57 crore) to launch 30 new EVs by 2025. Now it has enshrined this commitment in a new logo.

New GM Logo

While maintaining the GM acronym, the letters are now in lower case to create a “more modern, inclusive feel”. The ‘m’ has also been reshaped to echo the shape of an electric plug, with the blue background lightened to evoke, GM…

Continue Reading to the Source


Please enter your comment!
Please enter your name here