What is Audi India’s strategy for 2020 and beyond?

Our dealers are the backbone of our business, and we’re seeing a digital transformation happen on a day-to-day basis. When showrooms physically closed, our partners found creative ways to stay in contact with, or even win, new customers. In India, we pioneered the use of augmented reality (AR) and virtual reality (VR) in both, our online and on-site sales. Introducing these tools in the car-buying process has been met with huge positive resonance here. We have a full pipeline of future product launches across categories – from sedans, to compact cars, to SUVs – as well as technologies. The coming years will not be easy, and we will need to continue earning comfortable returns from our established core business while driving ahead the transformation of our industry.

From being the luxury segment leader in India, Audi is…

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