Boxy is back and business is booming. 

Retro SUVs like the Jeep Wrangler are big—literally and figuratively. The off-road icon has endured for more than 70 years, but a chief rival has arrived just in time to challenge the king of off-road SUVs. The 2021 Ford Bronco sets its sights squarely on the 2020 Wrangler’s right-angle frame and it’ll challenge Jeep when it goes on sale early next year. No, really, there are sights on the Bronco’s hood.

Ford dished the details on its new Bronco off-roader Monday night, and it sings a familiar tune: two or four doors, four-wheel drive, removable roof, caution to the wind. It’s the same formula Jeep’s used to woo hundreds of thousands of buyers for decades with its Wrangler two- and four-door SUVs. 

2021 Ford Bronco

2021 Ford Bronco

2021 Ford Bronco

2020 Jeep Wrangler Sahara EcoDiesel

2020 Jeep Wrangler Sahara EcoDiesel

2020 Jeep Wrangler

2020 Jeep Wrangler

The Bronco and Wrangler share more…

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