Hyundai launches new dedicated EV sub-brand called Ioniq

Hyundai Ioniq is the name of the new, dedicated all-electric sub-brand from the Korean carmaker. Alongside the name, the carmaker has also confirmed the launch of three electric vehicles under the new sub-brand.

• Models under sub-brand to follow numerical naming strategy
• Even numbers to denote sedans, odd numbers to denote SUVs
• First model under new sub-brand to be the Ioniq 5 SUV

Hyundai Ioniq: Why does the name sound familiar?

The Ioniq name isn’t new to Hyundai, with the name already in use for a sedan on sale in international markets. The Ioniq sedan is available in hybrid, plug-in hybrid and all-electric forms in international markets, though the car will not form a part of the new sub-brand. This could suggest that the model could either be renamed or replaced in the future.