• 2019 Frankfurt motor show said to be Lamborghini’s last outing at an auto show
  • Pebble Beach, Goodwood and dedicated Lamborghini events more relevant for the company
  • Almost a fifth of Lamborghini owners are under 30 years of age

Lamborghinis, with their jaw dropping design, have been crowd favourites at international motor shows, but now enthusiasts may no longer get a chance to see one in the metal on a show stand.  A shift in its marketing strategy means that, moving forward, the brand will be refocusing its energies on more customer-centric activities instead. 

Lamborghini to give future motor shows a miss

While many automakers have started skipping big ticket public outings, Lamborghini has confirmed that it will not be participating in future auto shows. “We decided to abandon the motor shows because we increasingly believe that to have an intimate…

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