- Locally assembled ES 300h has received a better response than the imported model, the brand’s top brass has revealed
- Despite impact of COVID-19, company’s mid- to long-term commitments for India are unchanged
- Lexus to open dealerships in Chandigarh, Hyderabad, Chennai and Kochi
Japanese marque Lexus commenced its India journey back in 2017. Although the luxury carmaker began with a fully imported vehicle line-up, it finally bit the bullet and started CKD (completely knocked-down) operations at Toyota Kirloskar Motor’s (TKM) Bidadi plant in Karnataka earlier this year. The company launched its first locally assembled product – the ES 300h – on January 31. With more leverage over costs, the entry-level sedan is poised to become the mainstay of Lexus’ India line-up and lead the automaker’s sales in the luxury segment.
A switch from CBU (completely…