Mahindra, in an effort to further the cause of road safety, recently kicked off its ‘Safer Drives Safer Lives’ campaign, in association with the SaveLIFE Foundation, an independent, non-governmental organisation. The home-grown automaker organised special drives in the cities of Delhi, Mumbai and Chennai to highlight the best driving practices, as well as the importance of modern safety equipment in cars.

  • Safety campaign kicked off in Delhi, Mumbai and Chennai
  • Participants guided on tackling day-to-day driving situations safely 
  • Demonstrations highlighted the role of safety systems like ABS, ESP

Road safety lapses have, for long, been a serious cause for concern in India, with the country registering the highest number of road fatalities in the world. Though the buzz around safer roads has picked up in recent times with new vehicle safety norms being implemented…

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