- Nexa is the third-largest auto retail network in the country, as per sales volumes
- Maruti’s premium sales channel to expand beyond the existing 370-plus outlets
- Future Nexa models may include the Jimny, a Creta fighter and a C-segment MPV
Maruti Suzuki’s Nexa sales channel recently completed five years of operation in the Indian market. What started out as a bit of a gamble to take the Japanese automaker into a more premium space has transformed into the third-largest retail network in the country, just behind the automaker’s own Arena channel and Hyundai’s network.
Instead of resting on its laurels, Maruti has trained its sights on further bolstering Nexa’s positioning in the Indian auto industry.
A more expansive footprint
Maruti’s premium sales channel has expanded to over 370 showrooms across 200-plus cities since its debut back in July 2015. This…