• Maruti Suzuki’s calculator highlights difference in running cost for diesels
  • Customers tend to overestimate their running, according to Maruti Suzuki
  • Attempt to change the perception that diesels make more financial sense

‘Planning to buy a diesel car? Get ready to drive it for 18 years to recover the extra cost’ reads a prominent, in-your-face banner on Facebook. It’s a post from Maruti Suzuki; a creative featuring a number that will make most stop their endless scrolling and take notice.

India’s largest carmaker completed its transition to having a petrol-only portfolio at the 2020 Auto Expo, when it revealed the facelifted Vitara Brezza and S-Cross petrol. From a time when it offered a diesel engine option for most of its models, today, Maruti Suzuki doesn’t have a single diesel vehicle in its line-up and is taking pains to prove that diesel no longer is…

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