Once a mere footnote in the Indian market, automotive safety has seen a steady rise in prominence. In October 2019, we saw the implementation of stricter crash test norms and with Global NCAP regularly subjecting Indian made cars to crash tests, awareness of automotive safety has certainly increased. And while it’s seen a massive spike in online discussions there’s also been an increase in actual buyer behaviour.

  • Customers are showing an increasing inclination towards safety features
  • Safety features are being made more common across the range  

Data from automotive data specialists JATO Dynamics shows an increase in the uptake of non-mandated safety features in the previous year. For instance, 70 percent of the cars sold in 2020 were equipped with dual airbags, an 8 percent increase over 2019*.

Vehicles with stability control also saw an increase in sales with…

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