- Over 1,900 bookings made on Hyundai India’s Click to Buy platform in four months
- Digital inquiries have increased to 25-30 percent of the total, compared to 10-12 percent last year
- Online demand in the rural market also strong despite lower penetration of internet
As the lines between the physical and digital world blur, the world of automotive retail is seeing dramatic change. Proof of that is what Hyundai Motor India, the second-largest passenger vehicle OEM, has reported today. The Korean carmaker has reported an overwhelming response to its online car buying platform, Click To Buy. It has recorded over 1,900 bookings, 1.5 million visitors and over 20,000 enquiries since its launch in March 2020.
Commenting on the success of ‘Click To Buy’, S S Kim, MD and CEO, Hyundai Motor India, said, “Hyundai is redefining the online automotive retail space with its…