The Ford F-150, Ram 1500, and Chevy Silverado have been the best-selling light vehicles in America for a long time, but for the first time ever, the pickup truck segment as a whole outsold the car segment in the month of April, Bloomberg reported on Tuesday.
The difference was by a large margin, too, with pickups outselling cars by more than 17,000 units. Five years ago, cars outsold trucks by half a million units in a single month, according to Bloomberg.
State restrictions of certain businesses has led to more vehicle deliveries in middle America, where trucks are preferred, than the coastal states. Truck sales especially have been boosted by 0% financing for up to seven years, as well.
While some of this pendulum swing is attributable to effects of the coronavirus pandemic, it points to a larger trend that has seen pickup trucks evolve from workhorses to luxurious…