New car owners of Tesla, Porsche, and Dodge vehicles experience the greatest level of emotional attachment in the first 90 days of ownership, according to a J.D. Power study released on Wednesday.
Measuring automotive performance, execution, and layout, the APEAL study is meant to measure the joy new car owners experience when driving and owning the vehicle.
The study assessed 37 attributes on the experience of driving a new car based on the entire journey, from the moment you see it to the sound the engine makes to the comfiness of the seats and the size of the cupholders, all the way through updating apps in the first 90 days of ownership.
Redesigned for its 25th year, the APEAL study serves as a happy contrast to the more well-known Initial Quality Study that asks new car owners to report any problems or complaints. For only the second time in the studies’ history,…