The Toyota Urban Cruiser is the second product to come out of the partnership between Toyota and Suzuki in India, following the Glanza hatchback that was launched last year. With the Vitara Brezza-based Urban Cruiser marking Toyota’s foray into the compact SUV category, the carmaker is not only aiming to cater to a new segment of buyers, but will also serve new markets in the country in a bid to increase its market penetration. 

  • Urban Cruiser to appeal to a younger demographic
  • Toyota adding 50-plus sales and service outlets in Tier-III and Tier-IV cities 
  • Expanded network to give Toyota an 84 percent market penetration

Toyota Urban Cruiser to attract first-time car buyers

Priced at Rs 8.40-11.30 lakh (ex-showroom, Delhi), the Urban Cruiser is currently the second most affordable model in Toyota’s India line-up, after the Glanza. Consequently, it is positioned…

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