Like the passenger vehicle (PV) market, the two-wheeler segment too is seeing an uptick in sales, which essentially is good news for the industry. Of the five manufacturers, who announced their July 2020 sales numbers, the marked month-on-month growth is proof enough that better days lie ahead for the two-wheeler industry, the most affordable form of motorised transport in the country. Dealer body FADA too has pinned its hope on an industry revival led by rural market demand.

What augurs well for the manufacturers is that, despite the 10-15 percent price increase in products due to the shift to BS6, consumers are going ahead with their purchase decisions. Importantly, it is understood that the first wave of demand is coming from rural India, which is riding on a good monsoon that has set all over the country.


Look at the month-on-month sales growth (see table below) and it’s…

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